UX/UI
Branding
SayBong
SayBong
Start Project:
Client:
SayBong
Duration:
4 Months
Project overview
Saybong aims is to bridge the gap between cambodian SME and the foreigners who are living in Cambodia. While there is a lot of big platforms selling all kind of products, the team at Saybong believe those small shops are the heart and soul of the country. We developped with them an appealing branding, an interface for the shop owners, and and the consumer app to find those shops. The app is being tested now with a growing numbers of shop and should be officialy launched in 2024.
Saybong aims is to bridge the gap between cambodian SME and the foreigners who are living in Cambodia. While there is a lot of big platforms selling all kind of products, the team at Saybong believe those small shops are the heart and soul of the country. We developped with them an appealing branding, an interface for the shop owners, and and the consumer app to find those shops. The app is being tested now with a growing numbers of shop and should be officialy launched in 2024.
Pain Point
Default content - Users experience difficulty navigating the platform due to unclear structure and inconsistent design elements. This leads to confusion, increased drop-off rates, and reduced overall engagement.
Default content - Users experience difficulty navigating the platform due to unclear structure and inconsistent design elements. This leads to confusion, increased drop-off rates, and reduced overall engagement.
Solution
Default content - We redesigned the user experience by improving information architecture, simplifying navigation, and creating a consistent visual system. This enhances usability, improves clarity, and increases user satisfaction.
Default content - We redesigned the user experience by improving information architecture, simplifying navigation, and creating a consistent visual system. This enhances usability, improves clarity, and increases user satisfaction.
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